Business Model Canvas
Your whole business on one page: who it serves, what it sells, how it reaches people and how it makes money. Fill it in right here.
A one-page map of how your business works
It shows how your business creates value for its customers and makes money, by answering nine questions, including:
- Who are my customers?
- What am I selling, and why should they buy from me?
- How will I reach and serve them?
- What do I need to run my business?
- How will I make money, and what will it cost me?
Who it is for
- Starting a business
- Turn an idea into a clear business model before you invest money.
- Already running one
- See what is working, what isn't, and where to improve.
- Growing or changing
- Explore new customers, products, revenue streams or ways of operating.
When it helps most
- Before you start
- To test whether your idea makes business sense.
- When business is struggling
- To find the gaps in how the business works.
- Launching something new
- To see who will buy it, how you'll deliver it and how it will make money.
- Planning to grow
- To see the resources, activities and partnerships you'll need.
Having a skill or a great product doesn't automatically mean you have a business that works.
You may know how to bake cakes, cut hair, design clothes or offer consultancy. The canvas makes you think beyond the product, and shows how to turn that skill or idea into a business that makes money. And because it's one page, you can review and update it as your business changes.
Map your business, one note at a time
Follow the guide from customers to costs, or click any block. One idea per note: short is better. When you are done, download it as a PDF.
The Business Model Canvas was created by Strategyzer AG (strategyzer.com) and is shared under a Creative Commons BY-SA 3.0 licence. This interactive version is Centonomy's adaptation, shared under the same licence.
Turn the page into a business that works.
Centonomy Entrepreneur helps you build the business behind the canvas: clarity, money, strategy, decisions and growth, over 14 weeks, live on Zoom.
