Centonomy is a Kenyan founded wealth content and financial empowerment company. We turn financial knowledge into practical choices that help people manage money, grow businesses and move toward lives of greater abundance.A Kenyan wealth content and financial empowerment company, turning financial knowledge into practical choices since 2009.
Cents + autonomy: from cents, meaning money, and autonomy, meaning independence. Financial freedom, on your own terms.
A wealth content and financial empowerment company founded in Kenya in 2009, now working in Kenya, Uganda and beyond.
(informal) Moving from "knowing better" to "doing better", one informed decision at a time.
How the name was made: cents, meaning money, plus autonomy, meaning independence, makes centonomy.
centsmoney
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autonomyindependence
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centonomyfinancial freedom, on your own terms
Our story
Money is personal.
It touches the decisions people make about family, work, opportunity and the future. Yet for many, money can feel like a subject to avoid rather than a skill to build. Centonomy was created to make that conversation practical, honest and full of possibility.
Waceke Nduati founded Centonomy in 2009 with the belief that everybody can create wealth and live out their aspirations. One chapter of the journey was Sensible Woman, a humble initiative helping women find their footing with finance.
Today we help people build the mindset, tools and skills to create wealth and live abundantly, through in-house programmes, in-person and online training, corporate learning, group coaching, mentorship, awareness events and publications.
Learners describe meaningful change in everyday terms: paying down debt, building businesses that generate profit and beginning the conversations about money that had been put off for too long.
We help people move from 'knowing better' to 'doing better', one informed decision at a time.
Open Days that fill the hall
Business owners working on their numbers
Learning at work
Graduation, then the alumni community
What we do
Tools for every season of financial life
Incorporated in 2009, Centonomy equips individuals, entrepreneurs, young people and organisations with relevant tools for personal financial management, entrepreneurship and career development, through practical training, coaching, mentorship and digital learning.
Individuals and families
Individuals and families
Personal financial management: money, debt, saving, investing and a plan for goals such as retirement and education.
Stanford Seed business transformation programme (2018); Babson College scholarship (2017) and entrepreneurship teaching (2018).
Making Cents, a bestseller
More than 10,000 copies sold of Waceke's book of real Kenyan money stories.
In the media
Waceke has written a personal finance column in the Daily Nation's Saturday Magazine since 2011.
Founder and CEO
Waceke Nduati
Founder and CEO of Centonomy, author of Making Cents
For nearly two decades, Waceke Nduati has worked at the intersection of financial behaviour, entrepreneurship, wealth creation and leadership, exploring what it takes to turn financial knowledge into meaningful action and lasting outcomes. She founded Centonomy in 2009 and wrote the bestseller Making Cents.
"Everybody can create wealth and live out their aspirations."
The team around the mission brings together strategy, finance, programmes, marketing, brand, youth learning, media and content, carrying Centonomy's ideas from planning to the learning experience.
turn the dial
01 / 15
Director, Strategy and Partnerships
Joan
Connects the strategy and partnership work that supports Centonomy's purpose.
02 / 15
Master of Coin
Malvin
Supports the financial and strategic work behind the company's learning programmes.
03 / 15
Head of Learning and Innovation
Waweru
Helps move the programme plan into a well-coordinated learning experience.
04 / 15
Head of Retail Marketing & Community
Nancy Oketch
At Centonomy, Nancy leads the marketing function, shaping how people discover, experience and engage with Centonomy's programmes and community.
05 / 15
Human Resources, Administration and Executive Assistant
Arthur
Keeps people supported, leadership organised and processes moving, from HR and administration to executive support.
06 / 15
Head of Entrepreneur Programme
Frida
Over 14 years of experience in banking, sales, relationship management and entrepreneurship. Manages the Centonomy Entrepreneur programme.
07 / 15
Community Associate
Stashia Wanja
Helps bring Centonomy Privilege to life for the alumni who make it their home. Part of Privilege since its early days, she plays a hands-on role in keeping its network of peer Circles connected.
08 / 15
Brand Waceke Manager
Mitchelle
Leads Waceke's personal brand strategy and digital communications.
09 / 15
Youth Programs Associate
Jackie K.
Leads outreach to teens and university communities, working with young adults to deliver practical training and help the next generation confidently take ownership of their personal and professional growth.
10 / 15
Digital Content Producer
Steven
Over 16 years in video, photo and content creation. With Centonomy since May 2015, he has helped create almost everything you see and hear from us, from classroom videos and event coverage to photography, campaigns and podcasts.
11 / 15
PR and Communication Associate
Purity
Experience across communications, media, branding, content strategy, digital marketing and campaign management.
12 / 15
Client Relations
Esther Cherobon
Passionate about building meaningful relationships and supporting clients throughout their financial freedom journey.
13 / 15
Assistant Accountant
Isaiah
14 / 15
Logistics Officer
Victor
15 / 15
Office Manager
Sebastian
Oversees day-to-day office operations, keeping the office well organised, efficient and a good place to work.
15 people, one table
30+
Expert trainers
A network of over 30 expert trainers, including lawyers, investment specialists, financial advisers and real estate experts, brings depth to Centonomy's learning. Entrepreneurship facilitators bring direct business experience. Our trainers are based in Kenya and in other countries.
The change so far
Since 2009, in classrooms, boardrooms, churches and SACCOs, and on Zoom.
500,000+
People reached
Through our programmes for individuals and organisations
30,000+
Alumni
In the Centonomy alumni community
15,000+
Entrepreneurs
Trained to build businesses that pay them, and grow beyond them
300+
Teenagers
Making sense of money early, at Centonomy Teens Boot Camp
70%
Women
Of the people we teach. More than 9,000 trained in sessions built for women, with Safaricom, KCB, Citi and WFP
300+
Companies
Partnered with us to train and mentor their people, plus 20+ banks and SACCOs
15+
Countries
On six continents, with offices in Kenya and Uganda
500+
People into retirement
Helped to make the transition with confidence
What changes
Behind every number, a person
Three graduates on what changed for them. Press play to hear it in their own words.
Debt gets paid.
Businesses grow, and run without you.
Money stops running you.
Our partnerships
Partnerships, in practice.
Meet the organisations working with us to take financial education further.
We have trained teams for organisations across Africa, North Africa, the Middle East, Asia and Central Asia, and our learners join from as far as Europe and North America. More than a quarter of the participants in our training come from outside Kenya.
Regional programmes
UNHCRWestern Africa (in French), the Eastern Horn and Great Lakes, Southern Africa, and Asia and the Pacific
World Food ProgrammeThe Regional Bureau for Eastern and Central Africa: Burundi, Djibouti, Eritrea, Ethiopia, Kenya, Rwanda, Somalia, South Sudan, Sudan and Uganda
UNICEFThe Eastern and Southern Africa region: Kenya, Ethiopia, Uganda, Tanzania and South Africa
GLOBAL COLLABORATION2025
MONEY CONVERSATIONS, MADE FOR WOMEN.
UNHCRWestern Africa (in French), the Eastern Horn and Great Lakes, Southern Africa, and Asia and the Pacific
World Food ProgrammeThe Regional Bureau for Eastern and Central Africa: Burundi, Djibouti, Eritrea, Ethiopia, Kenya, Rwanda, Somalia, South Sudan, Sudan and Uganda
UNICEFThe Eastern and Southern Africa region: Kenya, Ethiopia, Uganda, Tanzania and South Africa
GIZKenya, Mauritania, Mauritius, Morocco, Mozambique, Namibia, Niger, Nigeria, Sudan, Tanzania, Uganda, Zambia and Zimbabwe
RTI InternationalAfrica and Asia
Janus Continental GroupDRC, Mozambique, Kenya, Uganda, Tanzania, Mauritius, Zambia, Dubai and South Sudan
BATSub-Saharan Africa: Kenya, South Africa, Zimbabwe, Zambia and Malawi
TrócairePhysical sessions in Malawi, virtual sessions in Uganda and Kenya
Living GoodsKenya and Uganda
