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After breathing a sigh of relief the driest month, for most of us is over, the retail outlets are at it again advertising for the day most often than not is misunderstood by both men and women.

For men (those who remember) they would be more comfortable having a quiet night in with the one they love as opposed to dinner in an expensive, crowded place where he will be forced to dress up just to prove he loves you. The success or failure of the day depends solely on a person’s expectations of the holiday, the pressure to be extra romantic and sweep a lady off her feet on Valentine’s Day can be very immense for a guy especially if her ideal gift package are diamonds and candlelight dinners, or they have dated for a long while and gift ideas have run out.

Each party in the relationship should consider the whole meaning of the day, to avoid problems that could arise create lasting damage to the relationship, the first step is to stop equating the type of gift given with the amount of love in the relationship or even your worth to him.

The day could be a great opportunity to start a new romantic tradition that is inexpensive or rekindle an old one as long as you are willing to communicate and have fun. The day can be many things to many people, but what matters most is what it means to each couple.

By talking about your individual expectations and being honest about them, you as a couple can have fun without breaking the bank and maybe even try something new. As long as the day brings joy, the type of flowers (which eventually die) and candy ultimately is insignificant. Valentine’s Day is the perfect opportunity for a woman to really show the man in her life just how much he means to her by giving him a gift that he will really appreciate, yes the brainwashing should stop also men would like to feel loved.

Valentine’s Day is not the time to compete with your girlfriends on who was spoiled the most it’s a day for the relationship, for your love as clique as it sounds. This one day is clearly when the differences between men and women become obvious, it should not all be about money, a plot in Kitengela/ Kengen shares that will secure the future for his family may be the thing on his mind, so don’t blame him if he does not remember.

Enjoy your Valentine day ladies, how about we pamper our guys this year, nothing super expensive unless you had planned for it.

And for men who stumble on this try your best to pamper your woman all year through so their expectations are not so high.

Elizabeth Karina