Own your Narrative

You wake up in the morning. You do the usual -shower, dress and eat breakfast. You then choose your route to work.  It could be just habit that drives that choice or new information. You get to [...]

The “Comfort” myth

When you are hungry you will do anything to get your next meal. There is an urgency in finding what and where you can eat. You will even be able to spot places that you would have ordinarily not [...]

What makes a business Good

If I asked you to name good businesses, you are likely to point out big companies. You will probably mention global corporations like Apple, Coca Cola, Nike, Facebook etc. Back here at home you [...]

Why businesses fail to launch

  Many businesses fail to launch. The statistics are there that state that majority of businesses fail. Sometimes it is because of presenting the wrong product to the wrong market. Many have [...]